Located on Electric Avenue in the MuseumsQuartier in Vienna since June 2005, the fashiongallery 'gegenalltag' regards itself as a forum and a lab for the young and international fashion set and the art scene.
The exhibition area provides space for the discussion of clothes, the textiles of commercial interest and beyond.
We show works of art and performances on fashion as well as definitely wearable fashion. Misuse and border crossing meet comfort and functionality as well as aspects of clothing which go far beyond fashion.
With its Selections, gegenalltag regularly shows for a period of three months each, clothing and textiles on special topics by international designers and artists:
Sel Nr 1: WITH WHITE
Sel Nr 2: MINED DENIM
Sel Nr 3: MANIAC
Sel Nr 4: MODEPALAST PREVIEW
Sel Nr 5: VIENNESE DOG FASHION WEEKS
Sel Nr 6: COUNTDOWN 100 labels : 100 kleider
Sel Nr 7: BIG BRITAIN - Mode, Made in UK
Sel Nr 8: LÄNDERSPIEL - Fashion from Germany and Poland
Sel Nr 9: SPIDER HOUSE - Mode, Made in Sofia
Sel Nr 10: GOTHIC LOLITA - Lifestyle from Japan'
Sel Nr 11: REMADE - Upcycling in Mode
Sel Nr 12: BUDAPEST STYLE - Contemporary Fashion from Hungary
Sel Nr 13: CHINA GO - Contemporary Chinese Fashion Design
Sel Nr 14: SUPER SUPER - New Wave reloaded
gegenalltag, organised by Jasmin Ladenhaufen.
Further projects of Jasmin Ladenhaufen/gegenalltag:
MODEPALAST a brand new expo
quartier 21/MuseumsQuartier Wien
OPEN Wed-Sun 2-7pm