Boutique gegenalltag
Nov 7-26, 2009 gegenalltag Beijing

Between November 7th and November 26th, 2009, ASAP – Austro Sino Arts Program presents the works of 15 Austrian artists in the ANNIART Gallery in the Beijing cultural area 798 Dashanzi Art District – in an exhibition titled “米 mǐfàn“ (eng. rice). The works on display have all been created during the artists’ stays in China. Within the exhibtion Jasmin Ladenhaufen is presenting the interdisciplinary fashionproject ,COPY ALLTAG', which is based on a painting of the chinese artist CHEN KE.

Starting off from a work of art created by the Chinese artist CHEN KE which is on display in the MUMOK – Museum für moderne Kunst Wien, Vienna, an exact replica of the dress in the painting was created. This outfit was handed over from designer to designer in some sort of ‘Chinese whisper’ process, amended, reinterpreted and redesigned according to each individual designer’s own concept and style. In addition to this ‘copy dress’ each label developed further pieces that reflect its own style. Thus a 20-item collection was created which was first presented as the fashion performance copy alltag gegen copy in the MUMOK. In a second step the collection was further developed in Beijing and staged and photographed in public space with models in a specially developed stage setting (a box). Finally, the photographs shot on that occasion serve as the source material for a new painting by CHEN KE, which she paints exclusively for this project. Thus CHEN KE marks both the beginning and the end of this project. The dresses are designed by unartig (A), ulliKo (A), MANGELWARE(A/D), art point (A/RU), Gina Drewes (A), house of boing (A(UK), LISA D (D), Jasper Garvida (UK), Sun Fei (CN) und Su Bu (CN)

The main issue of the project “COPY ALLTAG” was its focus on the different meanings of copying clothing/fashion in Europe and in Asia, or, more specifically, in China. It is a fact that in Europe copying is perhaps not socially acceptable but still it has been common usage for a long time –mainly but not exclusively for commercial reasons. The European culture‘s permanent impetus is characterized by the creation of new things, future mindedness and the celebration of individuality. Yet over the past decades historical styles in the visual arts, in music and in fashion were time and again rediscovered, brought to the fore and reinterpreted. And in this context it is interesting to have a look at the Chinese model, where copying or, in other words, the handing down and sticking to tradition is an important cultural activity. In a certain sense different models are meeting under different circumstances now.

Exhibition Info
ASAP – Austro Sino Arts Program Exhibition
“米 mifan”
Nov 7 – 26, 2009
daily 11:00–18:00 CST
ANNIART Gallery, 798 Dashanzi Art District, Beijing,
China Opening: November 7th, 2009, 16:00–19:00 CST

Participating Artists and Artist Groups:
Lukas Birk, Karel Dudesek, Sylvia Eckermann, Kerstin von Gabain, Nikolaus Gansterer, G.R.A.M, Ulrike Johannsen, Ronald Kodritsch, Michael Höpfner, Jasmin Ladenhaufen / gegenalltag, Ralo Mayer, Matthias Meinharter, Gerald Nestler, Rainer Prohaska,Kamen Stoyanov

from Sep 4, 2009 gegenalltag Vienna
w?atf - what about the future
Opening Event: Sep 4 6pm

Selective Fashion & Accessoires Brands as B3 (Krakow), B-Dressed (Vienna), Berg und Kather (Aachen), Bitten Stetter (Hamburg), Butterflysoulfire (Berlin), c.neeon (Berlin), Daniel Kroh (Berlin),Doychinoff (Vienna), Kalchmann (Vienna), Mangelware (Vienna), Mucha (Munich), Niconè (Berlin) and many more
Furthermore Music, Literature, Magazines, Design and Art

June 10 - July 17 2009 gegenalltag Vienna
,Lost Army'

Inspired by the fashion of ancient warfare and the Palace experiments of Moonspoon Saloon member Tal R “Lost Army” follows the recent performance of “White Crane” at Victoria Miro Gallery in London. . The installation is an investigation of uniformed expression.

MOONSPOON SALOON is an Copenhagen-based fashion and art collective.
Already selling at such institutions of the fashion avant-guard as Seven NY, MoonSpoon began as collaboration between fashion and costume designer Sara Sachs, painter Tal R and photographer Noam Griegst. Ever-expanding and permuting, MoonSpoon is based around the conceptual framework of making 99 unique styles (or “characters” in the language of MoonSpoon), which will each be sold in limited editions of 99. When each of the 99 unique styles have been created and sold 99 times, the MoonSpoon project will be finished.

Vernissage: June 10 th 2009, 7pm Electric Avenue/Q21 within 9festival for fashion&photography
quartier 21/MuseumsQuartier Wien

OPEN Wed-Sun 2-7pm